Is Marketing Really All That Ethical - 1453 Words

Is Marketing really all that ethical? Marketing has been used as a forefront for promoting the sale of products, and services to customers for centuries. We see examples of marketing every day channeled through mediums such as television, radio, newspapers, product packaging, and massive billboards on the side of the road. As humans, we are naturally wired to fall for the so called ‘next best product’, the ‘intriguingly eye catching packaging’, and the ‘lowest price’. However, what we are not able to see, are the true intentions of the marketer, and whether his/her intentions are ethically sound. To help to maintain a constant appropriate standard of ethical marketing within America and worldwide; the American Marketing Association†¦show more content†¦These ethical values were put in place by the AMA so that no member of the pubic would be at risk of being mistreated in any sort of way. It is however, very ironic that even though marketers are sworn to uphold these ethical standards, â€Å"marketing essentially capitalizes on human weaknesses, uses deceptive and misleading techniques, and cause people to buy more than they can afford.† (Lascu, Kenneth Clow 58) Unfortunately, not every marketer follows the code of ethics mentioned above, which results in innocent people becoming deceived, and major corporations landing themselves into hot water. When it comes to the ideology behind having the â€Å"next best product’, Volkswagens takes the cake. Volkswagen promoted, and advertised its recent 2016 car line up to have an incredible fuel efficiency, and to have decreased its vehicle emissions into the atmosphere to the lowest of any car on the market. However, a scandal broke the news on September the 18th, after the Environmental Protection Agency (EPA) reveled to the press, that several Volkswagen cars had software installed on them which was able to bypass the testing technology used by the EPA. This technology made sure that each cars emissions level was under the limit of 0.07Show MoreRelatedEthical Guidelines For The Marketing Industry1562 Words   |  7 PagesWhen it comes down to ethical guidelines it is pertinent that every industry have them. However, when consumers think of the marketing industry, they tend to think those are the most unethical people participating in those jobs. Marketing too has some ethic al guidelines, but to what extent are they being followed to have consumers thinking otherwise? Marketing is supposed to make honest claims and satisfy the needs and wants of the customers. It is supposed to develop brand loyalty, to in turn increaseRead MoreProduct Quality1288 Words   |  6 PagesAn essay on: â€Å"Marketing and ethics are like oil and water – they just don’t mix. There is no place for ethics in the cut-throat world of marketing†. Discuss The success of a product is always determined by how well it’s marketed. In that case marketing has an important role in every product that we produce. But when ethics is associated with marketing, it can’t go on one direction. It is like oil and water which does not mix together. What is marketing? Marketing is a societal process byRead MoreCompanies Are Impacted By Competition Through The Price Of Their Resources929 Words   |  4 Pagesin America that dealt with ethical business practices, we can see that America is taking a stand against unethical behavior in business. Organizations such as Enron, has single-handedly destroyed our faith in ethical business practices. 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Some of these unethical ways include: using misleading information and deception, usingRead MoreEthics and Innovations in Marketing and Its Relevance with Consumer Behavior1654 Words   |  7 PagesETHICS AND INNOVATIONS IN MARKETING AND ITS RELEVANCE WITH CONSUMER BEHAVIOR Kishor N. Choudhary N.S.B.College, Nanded ABSTRACT: In order to be consumer-oriented, marketing will have to be truthful and ethical. That is why it is very important in marketing, as in any other field; to apply the principles of Ethics It is also important to apply the processes of innovation, to find new ways of marketing effectively. This Paper explains the concept of Ethics in Marketing and overview a number of issues